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Tag: adidas

  • Steaua Bucharest to play again in Adidas equipment

    Steaua Bucharest to play again in Adidas equipment

    Steaua Bucharest presented today the new season equipment under Adidas brand. There is a lasting collaboration between these two names.

    Steaua played in Adidas equipment in 1986 (the year they won the European Cup) and in 1989 (the year they lost the EC final to AC Milan).

    And in 1994, the year in which it became the first Romanian team to participate in the Champions League group stage, Steaua also wore Adidas equipment.

    Red-blue and yellow for the new season

    For the 2021-2022 Romanian Second League season, Steaua’s home equipment follows a classic design, blue vertical stripes on a red background, with red or blue shorts and red leggings.

    For away games, the equipment will be simple, with yellow T-shirts, white shorts and leggings.

    The first match in which the new equipment will be used is the one on Sunday, August 29, with Ripensia, at home, in the brand new Steaua Stadium in Bucharest.

  • Adidas AG intends to sell its Reebok division

    Adidas AG intends to sell its Reebok division

    German sports equipment manufacturer Adidas AG intends to sell its Reebok division, German economic weekly Manager Magazin reports.

    The magazine says that Adidas has developed an internal team that handles this transaction and intends to complete the sale of the Reebok brand by March 2021.

    Interested parties include VF Corp., which owns the Timberland and North Face brands, as well as the Chinese group Anta International Group Holdings.

    Even if Adidas CEO Kasper Rorsted hoped to get about two billion euros from the sale of Reebok brand before the pandemic, he would now be satisfied with a smaller amount.

    Adidas took over Reebok in 2006 for $ 3.8 billion.