Money Buzz! Europa

Tag: christmas gifts

  • More than half of Romanians are scared, worried and anxious about the 2020 holidays

    More than half of Romanians are scared, worried and anxious about the 2020 holidays

    Asked how they intend to spend their holidays this year, 85% of Romanians said they would stay home. Only 16% of the respondents stated that they intend to visit the family who lives in the same city and only 4% state that they would visit their relatives outside the city.

    22% of young professionals and 21% of traditional families are among those who are willing to leave their homes on holidays.

    In addition, only 5% of the respondents stated that they intend to visit friends in the same city during holidays.

    The lowest percentage is observed in the case of those willing to travel outside the country for the holidays: only 1% of Romanians chose this option.

    Concern and fear: Romanians’ main emotions towards the 2020 winter holidays

    The study measured Romanians’ emotions regarding the 2020 winter holidays, looking at four categories of emotions grouped as follows: fear / anger, fatigue / boredom, optimism / joy, calm / relaxation.

    The results show that the highest percentage is recorded in the area of ​​negative emotions such as fear / anger and fatigue / boredom.

    More than half of Romanians (56%) say that this year they feel negative emotions when it comes to the winter holidays in the current context.

    Over a third (33%) of respondents say they feel nervous, worried, anxious or scared when thinking about the holidays in 2020. 12% of Romanians say they feel worried, and among the analyzed segments, retired seniors experience this emotion to the largest extent – 17%.

    Almost a quarter of respondents (23%) say they currently feel disappointment, sadness or fatigue. In this area, 12% of respondents say they are disappointed with this year’s holidays.

    In terms of positive emotions, 44% of Romanians say they feel optimistic, calm or relaxed.

    29% of single adults, followed by 24% of modern families are the most optimistic, compared to the rest of the segments, when asked to assess their feelings about the 2020 holidays.

    What gifts do Romanians want this year?

    In terms of gifts, Romanians would like to receive gadgets the most. According to Reveal Marketing Research data, over 40% of Romanians prefer to find smartphones, tablets, laptops or smartwatches under the Christmas tree.

    We notice a difference between women and men in this regard, women prefer gadgets to a greater extent than men: 45%, compared to 36% of men with this option.

    These percentages are interesting because, in general, men were the ones who were most attracted to technology. Today, we notice the dynamics are starting to change.

    Compared to the rest of the segments, young people are most eager to receive gadgets: single millennials and young professionals have equally selected this option (51% – for each segment).

    Over a quarter of respondents (26%) would like to receive Christmas clothes, and among the analyzed segments, those who prefer these gifts the most are traditional families (32%).

    Single millennials, as we’ve mentioned, are big fans of gadgets, so in terms of clothing, only 16% of them said they prefer to receive holiday clothes.

    Reveal Marketing Research data shows that jewelry is also on the gift list of Romanians, with 25% of Romanians who have selected this option when asked what they would prefer to receive for holidays.

    Then, 21% of all respondents opted for perfume as a Christmas gift. Among the analyzed segments, the most eager to receive a perfume are young professionals, scoring a percentage of 45% for this option.

    Among Christmas gifts, an equally popular option is health. 1 in 4 Romanians wishes to be healthy and does not think about material holiday gifts.

    Moreover, the context of COVID-19 may be an additional reason for respondents to be more concerned about their health. Retired seniors, followed by traditional families, mostly opted for this option when asked what they want for the holidays – 30% and 28%, respectively.

    On the other hand, only 5% of Romanians would like to receive money as a Christmas gift.

  • Four in ten consumers plan to spend less this Christmas than last year

    Four in ten consumers plan to spend less this Christmas than last year

    Almost four in ten consumers (38%) plan to spend less this Christmas than last year in the context of COVID-19 pandemic, according to Deloitte 2020 Holiday Retail Survey.

    The study underlines that anxieties related to financial concerns are reshaping consumer’s approach to the shopping season, as respondents’ main reasons for the increased caution are related to the economic instability (50%) and their plans to save more (40%).

    The study surveyed more than 4,000 US consumers and provides key insights into how COVID-19 is influencing the holiday season.

    Travel and experiences are the items on which consumers will mostly cut back this holiday season, with 34% of them investing less than last year in socializing away from home.

    Gift cards are the top preference for this year (48%), followed by clothes (43%) and games and toys (40%).

    At the opposite side, jewelry, pet toys, décor and accessories (24%) are the last options considered as a gift for this year’s holiday shopping sessions.

    As restrictions put in place in the context of the health global crisis become stricter during the Christmas holidays, consumers plan to stay close to home and indulge on beverages (33%) and food (30%), the first two items that respondents would buy for themselves during the season.

    Consumers prefer to shop online

    Whether they shop for others or for themselves, consumers prefer to shop online because they can avoid crowds (65%), are more comfortable shopping from home (64%) and can benefit from free shipping (60%).

    Half of consumers (51%) are anxious about shopping in-store during the holiday season due to COVID-19 and 49% of them said they would resume pre-COVID-19 shopping behavior only when a vaccine is developed.

    Besides this preference for online shopping, consumers favor convenience, as 69% of respondents mentioned that they prefer stores closer to their residence.

    Four different profiles of shoppers emerge

    Based on the analysis of shopping behaviour during the holiday season, four different profiles of shoppers emerge in the market, the study concludes.

    The festive shoppers (27%), eager to buy gifts for others and less for themselves, and the efficient shoppers (24%), who see shopping as a task and consider maximum four stores overall, are the first two dominant profiles.

    The following two identified profiles are the conscious shopper (18%), willing to pay more for cautious responsible products and preferring shopping from local retailers than national retail chains, and the deal-seeker (16%), who plans to spend for more than one month for holiday shopping and waits for the holiday sales to buy expensive items for themselves or their household.

  • Brits are spending £64 million more on pets than partners for Christmas

    Brits are spending £64 million more on pets than partners for Christmas

    In 2019, it was reported that more than £6.5 billion was spent on pet related products in the UK, and data from OnBuy suggests that more than £2 billion of that would have been Christmas related gifts.

    OnBuy’s survey revealed that 74% of pet owners wrap up their presents for their furry family members to open up on Christmas day.

    Toys seem to be the most popular of gifted presents bought for pets, with 53% spending most of their pet present budget on toys.

    This was followed closely by treats (42%). Collars were the least popular presents for Brits to purchase for their pets at just 3%.

    Brits to spend more on their pets than their partners

    OnBuy calculated that Brits are set to spend more than 64 million pounds on their pets than their partners.

    In 2019 27% of Brits spent an average of £75 on their partners for the festive period. For 2020, that number has dropped to 24% of Brits intending to spend that amount on their partners.

    It seems Brits are more willing to spend £75 on partners than pets, as only 14% of Brits intend to spend that same amount on their pets.

    In 2019, 13% of Brits reported that they spent more than £100 on their partners. For 2020, the figure has dropped to just 9% planning to spend more than £100.

    However, in 2019, only 5% of Brits were reported to have spent £100 or more on their pets. For 2020, 11% of Brits intend to spend £100 or more on their family pets.