Money Buzz! Europa

Tag: ikea

  • IKEA catalogue print edition cancelled after 70 years

    IKEA catalogue print edition cancelled after 70 years

    IKEA says in a statement that this decision came after customer behavior and media consumption have changed, and fewer people read the IKEA Catalogue today than in years past.

    The decision to cut IKEA Catalogue goes hand-in-hand with the ongoing transformation to become more digital and accessible.

    Last year IKEA online retail sales increased by 45% worldwide and the retailer launched new apps for a better experience.

    In 1951, Ingvar Kamprad, IKEA founder put together the first IKEA Catalogue, and the very first catalogue cover featured the MK wing chair in brown upholstery.

    It was printed and distributed in 285,000 copies in the southern part of Sweden, 68 pages. In Swedish.

    In 2000, IKEA launched both a printed and digital version of the catalogue.

    2016 was IKEA Catalogue peak year. It was distributed in 200 million copies, in 69 different versions, 32 languages and to more than 50 markets.

  • 50% plant-based meals in Ikea restaurant by 2025

    50% plant-based meals in Ikea restaurant by 2025

    Ikea announced today new food commitments, in connection to a pre-event for the UN Food Systems Summit 2021.

    Thus, by 2025, Ikea wants that 50% of main meals offered in the restaurants to be plant-based, 80% to be non-red meat and 80% of all packaged food offered to be plant-based.

    In 2019, over 680 million people experienced the Ikea food offer in the restaurants, bistros and the Swedish Food Markets.

    A recent study of 27,000 people across 27 countries confirmed that three out of four people want to reduce their impact on the environment by a large amount, and a significant number of meat eaters would be willing to switch to plant-based alternatives if they taste equally good, and have the same price and nutritional value.

  • First second-hand IKEA store opens in Eskilstuna, Sweden

    First second-hand IKEA store opens in Eskilstuna, Sweden

    IKEA opened its first second-hand store in Eskilstuna, Sweden. The store is located in the ReTuna Shopping Centre and all products sold are reused or recycled.

    The new store that will be open initially for 6 months, is run by the existing IKEA Västerås store that will provide furniture and home furnishing accessories that for different reasons have been damaged.

    At ReTuna they will be repaired and given a second chance.

    The collaboration with ReTuna will help IKEA understand why some IKEA products are turned into waste, what condition they are in when thrown away, why do people choose to donate or recycle products, and if there’s an interest in buying the products that have been repaired.

  • IKEA invests in nyris, a German deep-tech start-up company

    IKEA invests in nyris, a German deep-tech start-up company

    IKEA has made a minority investment in nyris, a Germany-based deep-tech start-up company, which provides visual intelligence technology. 

    IKEA customers can already today experience the nyris technology, in the IKEA Place app, providing intelligent, responsive information to the customer, based on its requests and commands.

    This is only the first in a range of upcoming solutions offering to support the customers in their IKEA experience.

    For example; to make product assembling responsive and easier, and the possibility to match home furnishing styles and specific products for the specific customer.

  • Ikea online retail sales increased 45% this year

    Ikea online retail sales increased 45% this year

    Ikea published today some facts and figures for financial year 2020 (FY20). The financial year runs from 1 September to 31 August.

    Online retail sales increased 45% this year, and the Ikea website registered four billion visits. E-commerce expanded to three new markets, including China.

    Ikea retail sales reached EUR 39.6 billion, compared to EUR 41.3 billion in FY19 and the number of employees reached 217.000, compared to 211.000 in FY19.

    This year’s edition of the IKEA catalogue marks its 70th birthday. 

    During financial year 21, Ikea will expand to new markets like Mexico and the Philippines. Several locations will also open in existing markets.

  • Ikea to remove non-rechargeable alkaline batteries by 2021

    Ikea to remove non-rechargeable alkaline batteries by 2021

    All non-rechargeable alkaline batteries will be removed from the global home furnishing range of Ikea stores by October 2021.

    Several current comparative Life Cycle Assessment studies show that the environmental impact of alkaline batteries is higher compared to rechargeable nickel-metal hydride batteries (NiMH) when used in common household devices that have a high energy consumption and are therefore charged on a regular basis – such as toys, flashlights, portable speakers or cameras.

    Already after 10 charges of a rechargeable NiMH battery, such as the LADDA range sold in Ikea stores, greenhouse gas emissions are lower as compared to using alkaline batteries to obtain the same amount of energy.

    When about 50 charges are reached, the overall environmental impact of NiMH batteries is equal or even less than the impact of using alkaline batteries.

    Ikea sold about 300 million alkaline batteries globally last year

    Calculations indicate that if – hypothetically – all Ikea customers switched from ALKALISK alkaline batteries to LADDA rechargeable batteries, used them for high-drain devices and charged them just 50 times the global waste reduction would be as much as 5,000 tons on an annual basis.

    As one LADDA battery can be charged up to 500 times, the potential to reduce additional waste exists.   

  • Ikea opens a ”miniature store” in Berlin-Pankow

    Ikea opens a ”miniature store” in Berlin-Pankow

    Ikea’s opened it’s first “planning studio” in Germany. Customers cannot take products with them and only plan kitchens or the installation of bedroom cabinets.

    The shop has only 500 square meters of floor space. By comparison, Ikea’s furniture store in Tempelhof is 44 times the size at 22.000 square feet.

    Ikea tested the new branch concept in a few other countries and cities, including Copenhagen and Paris. 

    „By the end of 2021, Ikea plans to open a total of four to five of these studios in Berlin and Brandenburg,including a city store in a top-selling location, where large parts of the normal range can also be purchased”, writes Der Tagesspiegel.

  • New Ikea catalogue to be ordered online in Austria

    New Ikea catalogue to be ordered online in Austria

    If you want to have the 292 pages Ikea catalogue delivered at your house, you must be quick. This year, Austrian edition is avaible on order, Heute says.

    This is possible from 31 August, but the catalogue will be available in Ikea furniture stores as early as 24 August.

    The circulation is limited to 533.100 pieces, which is 75 percent less than in previous years. In addition, a digital version is available on the internet.

    Edition keyword is „green”, that runs even more strongly than before as a common thread through the entire product range. There are 1.603 products made of recycled glass, paper or plastic as well as recycled cotton in the catalogue.

  • Ikea to open a new-concept smaller urban store in Piraeus

    Ikea to open a new-concept smaller urban store in Piraeus

    Fourlis Group announced that it will open an Ikea small shop, based on a new urban store concept, in the centre of Piraeus.

    Investment comes two years after the extremely successful operation of the IKEA Pop-up Store in the area, which received a warm response from the city of Piraeus.

    The new Ikea Gounari Street is expected to open in October 2020 to welcome its customers in an area of 2,000 sq.m. spread over three floors.

    Visitors will discover more than 1,000 unique products.

    In addition, the store will have a restaurant that will offer daily selected dishes, as well as some choices of salads, desserts and products from the IKEA Swedish food store.

    On the ground floor there will also be a take-away café.

    The commercial activity of Fourlis Group is expanding in Greece, Cyprus, Bulgaria, Romania and Turkey, where they operate Ikea, Intersport and The Athlete’s Foot stores.