Tag: Innobyte

Innobyte, a Romanian software development company specialized in eCommerce, ended 2020 with a turnover of 1.8 million euros, 55% higher than in 2019.

For the current year, Innobyte is counting on a 15% increase in turnover, exceeding the 2 million euros milestone, while maintaining the level of profitability and increasing the number of employees by 25%.

The factors that will contribute to reaching the milestone estimated by the company refer both to the accelerated digitization and to the fact that in 2021 the basic need will be related to the performance of existing platforms and the development of solutions that place each business in the top of customer searches, to differentiate them from the competition.

Also, among the trends influencing the eCommerce market continue to be the development of marketplace platforms, in order to offer a wide range of products, but also the development of niche stores, where more emphasis is placed on customization and creating a great experience for customers.

The subscription model is another trend that is increasingly observed in eCommerce. It allows online stores to secure recurring customers for whom they will deliver their favorite products on a regular basis.

Also, the orientation towards the development of mobile applications continues the growth curve, becoming an increasingly important tool in the strategy of eCommerce players.

In 2021, Innobyte aims to increase the number of employees by 25%, so that the team reaches 50 eCommerce specialists, in order to increase the capacity to manage new projects.

Innobyte, a Romanian software development company specialized in eCommerce, will end 2020 with a turnover of 1.75 million euros, a 50% increase compared to the previous year.

With revenue growth, Innobyte has also significantly optimized its profit performance.

The company’s estimates for EBITDA at the end of the year show a result of 400,000 euros – the highest recorded by the company in the last 5 years.

2020, context and market behavior

eCommerce has been, for many businesses, the only sales channel that has not suffered directly amid restrictions imposed in the pandemic context.

Many companies entered the online sales segment in 2020, but even more sought to strengthen their position and accelerate their growth in order to compensate for the slowdown in the offline.

”The first quarter began with a period of uncertainty in the unpredictable economic context. Since April, however, we have registered an exponential increase in the demand for services, whether we are talking about startups or customers with an already consolidated position online”, says Cătălin Bordei, Innobyte Managing Partner.

The online platforms and stores developed by Innobyte locally process tens of thousands of orders per month and generate sales of over 100 million euros.