Money Buzz! Europa

Tag: online

  • New record growth for Romanian eCommerce market in December 2020

    New record growth for Romanian eCommerce market in December 2020

    December 2020 saw a new record increase in the number and value of orders placed online in the stores managed through MerchantPro, the largest local eCommerce platform in Romania, by 83% and 99% respectively, compared to December 2019.

    The average order value – considering the over 1,500 stores operating on the MerchantPRO SaaS type platform – remained constant at the level of 2020 – 225 lei.

    The largest order registered in December was worth over 40,000 euros.

    After nine months of pandemic, the figures show that Romanians are buying more and more online, whether we are talking about basic necessities such as food, personal care or cleaning, household items or gifts, even investments, in December.

    According to MerchantPro data, the last quarter of 2020 saw new increases in the volume and value of online sales.

    The dynamic was determined by Black Friday sale events – an average increase of 43% over the same period in 2019 – and winter holidays, with an increase of 83% of the number of transactions.

    Thus, for the more than 1,500 active stores that use the MerchantPro eCommerce solution, the last month of the year brought 99% higher sales than the similar period in 2019.

    Biggest day in eCommerce: Monday

    The largest order placed in December in terms of value was over EUR 40,000, representing investments in specialized equipment. Considering the volume of an order, the biggest one had 301 food products.

    The day with the most orders in December was Monday, December 14, 2020, when 13,082 orders were placed, compared to 2019 when it was December 9, with 7186 orders, also a Monday.

    ”Mondays are the busiest. Over the weekend, customers have time to think about purchases, compare prices and find out about new products, and on Monday they place the order”, says Arthur Rădulescu, CEO of MerchantPro.

    According to Merchant Pro data, the most active cities in terms of online dynamics, apart from Bucharest, are Constanța, Cluj-Napoca, Iași and Timișoara.

  • How your salary compares to Digital Marketers across the world

    How your salary compares to Digital Marketers across the world

    Over the past years we have noticed significant leaps in technology which have changed our lives in many ways, including the way with work.

    Digital skills are needed more than ever and will continue to grow in popularity as technology continues to evolve, making it a great industry to join.

    With that in mind, the marketing experts at Reboot Digital Marketing Agency sought to find out more about the benefits of being a Digital Marketeer across the globe.

    By searching through job listings from different countries, Reboot Digital Marketing Agency was able to identify the average salary a Digital Marketing Manager can earn.

    How much does a Digital Marketeer earn in your country?

    The best country to be a Digital Marketing Manager has been revealed to be Japan, where the professional can earn €63,964 on average. Next on the list is China, the country offering a whopping €62,329 to their digital specialist. USA is third on the list with €61,151.

    In United Kingdom the average Digital Marketing Manager is earning €35,920, almost half as much as they would earn in Japan.

    The European country that values Digital Marketing skills the most is Denmark, where you can earn around €60,616.

    How much more can experience earn you?

    Experience pays a great role in how much a person earns, so Reboot Digital Marketing Agency had a look at the salaries a Digital Marketing Manager can expect depending on how many years they’ve worked under that role.

    How much can another digital field earn you?

    If you are interested in joining the digital world but Digital Marketing is not up your alley, there are many other jobs to explore. Reboot Digital Marketing Agency found out how much you would be able to earn for each one of them once you make it to the managerial level.

  • Non-cash transactions increase in Czechia

    Non-cash transactions increase in Czechia

    The increase in non-cash transactions in Czechia even after the coronavirus lockdown is visible in virtually all fields, latest O2 eKasa data show.

    For glass, painting and painting works, the proportion of non-cash payments increased from 12% to 33%, for activities for personal and physical well-being (e.g. fitness centers, massages, therapies) from 12% to 25%, for roofing works from 3% to 15%.

    In the hospitality industry from 9% to 20%, for hairdressing, cosmetics and similar activities from 8% to 17%, and for electrical installations from 3% to 12%.

    Overall, three quarters of businesses resumed their economic activity in the 11 weeks since the crisis began, with the value of all transactions falling by 18% compared to the pre-crisis period.

    The volume of all transactions therefore reaches 82 % of the original level. In practice, this means that customers buy less often, but they give more money for each purchase than before quarantine.

    As a result, the value of cash register sales has increased by 10% for open businesses.

    Almost half of restaurants and hotels are still closed

    The accommodation, catering and hospitality sectors experienced the deepest decline.

    O2 eKasa data show that more than half of enterprises (55%) has already started to work in this segment.

    Wholesale, retail or manufacturing are already at 90% of output compared to the pre-crisis period. The number of transactions via EET decreased by only 23 % despite the abolition of the fiscal obligation.

  • How coronavirus changed Romanians’ digital habits in the last month

    How coronavirus changed Romanians’ digital habits in the last month

    • 44% of Romanians pay their utilities invoices online and this is the habit they want to keep after the restrictions of circulations will end too;
    • Aprox. 35% of the respondents work from home;
    • Telemedicine has been adopted by 4% in just six weeks of social isolation, quite a good start.

    Telekom Romania ran a survey to figure how the consumers’ behaviour has changed and what will be the new consuming habits.

    Apps to work from home

    The enforcing of the state of emergency has significantly changed the working ways. According to the survey, over 34.7% of respondents work from home.

    They mainly use Skype to communicate with their teams (22,9% of respondents). The second place in popularity belongs to Zoom application with 20,6% of responses, followed by Microsoft Teams with 11.9%, Google Hangouts with 11.5%, Skype for business with 7.6% and WhatsApp with 5.6%.

    Facebook is the most used social platform

    When we talk about spending time on social networks, Facebook remains the preferred platform for 35.5% of respondents.

    In second place is YouTube (28.9%), then the other applications: Instagram (11.2%), TikTok (6%), Pinterest (4.8%), Reddit (4.7%), LinkedIn (4.2%), Snapchat (3.7%) and Twitter with (2.8%).

    Telecommunications services used in the current context

    The Internet is the most used communications service used by 38.6% of respondents. 34.4% of them use mobile telephony, 24.3% use television service and only 0.7% use fixed telephony.

    These behaviours are also visible in relation to Telekom services and products. In the first 2 weeks of April, the traffic on the telekom.ro site increased by 77%, compared to February of the same year.

    Online payments versus offline payments

    The circulation restrictions have led to the adoption of online payments for utility and service invoices.

    Thus, 44% of respondents pay all bills online, 30.7% online, but also physically, and 25.3% pay them only physically, because, in their opinion, this type of payment gives them security.

    Bare necessity online shopping versus bare necessity offline shopping

    According to Eurostat, in 2019, 23% of the population shopped online, and now even in the current general context, 55% of respondents continue to go shopping in physical stores, taking the protection measures recommended by the authorities, 27,1% made their supplies in time and do not go to the store so often, 25.3% do their shopping in physical stores, but also online and only 7.8% turned exclusively to suppliers to purchase their necessities.

    As a frequency, 43.4% go shopping once or twice a week, 38.5% less than once a week, 6.6% of respondents go shopping every day, 1.4% of 5-6 times a week and 10.1% 3-4 times a week.

    Half of those who responded to the survey mainly use a mobile phone to place an order, 42.2% use a laptop or desktop and only 7.4% use a tablet.

    The activities of spending time at home

    Among the activities at home, the online survey revealed that in the current general context: 72% of respondents said they spend their free time with family activities, 58% watch TV series and movies, 31% learn new things, 23% do sports at home, 11% run in the vicinity of the house and 7% have other activities.

    Medical non-emergencies

    A premiere that confirms the global trends is the gradual adoption of telemedicine, with 4% of respondents saying they use this way of caring for their personal health.

    For non-medical emergencies during this period, 61,1% of respondents said they use the advice of a family doctor, 23.9% wait until the restrictions are lifted to go to the doctor, 14.2% call the approved phone numbers, 11.8% use the medical application on the phone, 5.5% take protective measures and go to the hospital.

    Which of the digital habits do the Romanians intend to keep

    The respondents to the online survey also stated which are the digital habits they want to keep after the relaxation of the circulation restrictions: online payment of bills is also the digital habit that most Romanians would like to maintain in the future. (59% of respondents), followed by online shopping (42.7%) and 24.5% would like to keep in touch with doctors remotely (through applications or telemedicine).

  • Global digital ad spending could exceed $510 billion by 2023

    Global digital ad spending could exceed $510 billion by 2023

    The global online advertising market size was at $240 billion as of the end of 2018 and the final numbers for 2019 will undoubtedly be significantly higher. According to a report from Industry ARC, the market is set to grow at an impressive CAGR of 40% through 2025.

    A additional report from Statista goes even further saying that the worldwide digital advertising market expenditures estimated the spending would further grow to $517 billion by the end of 2023. 

    The ARC report said that the online advertising market, which includes online marketing, Internet advertising, or web advertising, uses Internet and web pages to reach the target customer, and with the recent upsurge in the number of Internet users across the globe, people watching television has significantly reduced, and so, the online advertising market revenue has surpassed the one through broadcast television.

    Online advertising finds applications in social media, E-Commerce, displays, and other media. Now, mobile contains each of the mentioned segments in one single unit, and hence, the target customers prefer to use mobile instead of other sources to access the Internet.

    Henceforth, the online advertising market will observe the application CAGR in mobile to be an outstanding 50-55%. Active companies in the markets this week include Versus Systems Inc. (CSE: VS) (OTCQB: VRSSF), Oracle Corporation (NYSE: ORCL), Domo, Inc. (NASDAQ: DOMO), Cloudera, Inc. (NYSE: CLDR), SeaChange International, Inc. (NASDAQ: SEAC).

    The ARC report continued: “According to the Pew Research Center, 53% of the prospective customers across the globe use social media platforms such as Facebook, Instagram, Twitter, and others. Furthermore, the number of people on social media is only going to increase in the coming years.”