Money Buzz! Europa

Tag: reveal marketing

  • 2 out of 10 Romanians say they bought a pet during the lockdown

    2 out of 10 Romanians say they bought a pet during the lockdown

    The lockdown period caused by the COVID-19 pandemic influenced the purchase or adoption of a pet. Thus, 20% of pet owners state that they have owned a pet for at least two years.

    According to a Reveal Marketing Research study, the dog is not only man’s best friend, but also the most common pet owned by urban and rural households.

    Data shows that that 73% of pet owners have a dog, while 57% have cats.

    The top of the most popular pets is made up of parrot/canary birds (9%), fish (7%), turtle and hamster/guinea pig (3%).

    Dogs stand out as the favorite animal by young people aged 18 to 25 (80%) and families with children (78%).

    Romanians seem to be more and more interested in the adoption part (57%), instead of the acquisition (57%).

    When considering the adoption of a pet, 7 out of 10 Romanians say they intend to adopt a dog.

  • Over 30% of Romanians drink red wine at least once a week

    Over 30% of Romanians drink red wine at least once a week

    A Reveal Marketing study found that frequent wine consumers segment is composed of 39% of Romanians. Low users represent 21%.

    Next is the medium users’ segment, made up of 29% of respondents, they usually consume wine about 1-3 times a month.

    Those who consume wine at least once a week know on average 7 brands, and those with moderate consumption (medium users) know 6 brands.

    Those who drink wine occasionally (once every few months or less – low users), on the other hand, know on average only 4 brands in the category.

    Red wine is Romanians’ favorite

    The main favorite wines are the sweet and semi-sweet ones, consumed frequently (at least once a week), by over 40% of Romanians.

    Regarding the preferred color for consumption, red wine is the most appreciated, so 30% of respondents said they usually consume it at least once a week.

    In the second place, when it comes to frequency of consumption, is the white wine mentioned by a quarter of Romanians (25%).

    Rose wine, even if it was not among the first mentions (21% said they consume it frequently), it has continued to grow in preference in recent years.

    Wineries in the Moldova region are the best known by Romanians

    The most famous wineries are those in Moldova, mentioned by 90% of consumers, followed by wineries in the heart of the country, Transylvania with 70%, then those in Muntenia with 62%.

    Romanians prefer to consume wines from Moldova wineries (76%), Transylvania (49%) and Banat (39%).

    Other wineries mentioned by consumers are those in the Muntenia region, preferred by 34%, Oltenia (25%) and wineries in Dobrogea (17%).

  • 29% of Romanians believe that cash spreads coronavirus

    29% of Romanians believe that cash spreads coronavirus

    1 in 2 Romanians does not believe at all that cash contributes to the spread of the new coronavirus, a Reveal Marketing study shows.

    In contrast, 29% of respondents state the opposite – they are confident that cash can spread the virus. Those who are passive on this subject represent 21% of respondents.

    Those who believe that the virus can be transmitted by cash are the youngest respondents – single millennials – 36%.

    At the opposite pole are 63% of young professionals, followed by more than half of single adults (55%).

    Similarly, about half of modern families (49%) and half of traditional families (51%) do not expect the money to influence the transmission of the new coronavirus in any way.

    Looking at the entire sample, 21% of Romanians do not express any strong opinion on this subject. The passive segments in this regard are retired seniors – 32% of them are neutral on this question, as are 22% of modern families.

    Romanian to pay less with cash this year

    More than half of Romanians (55%) say that next year they will use less and less cash – especially educated adults and those without a partner.

    67% of single adults and 63% of modern families say that in 2021 they will make fewer cash payments.

    Even 62% of retired seniors agree. Instead, a third of Romanians (33%) believe that they will use as much cash in the next year as they used in 220.

    Traditional families and young professionals are equal (about 40% in both segments) in terms of payment habits – they will use as much cash as last year.

    Only 2% of respondents say they will use more cash this year, and 10% selected „Don’t know” when asked about their payment habits next year.