Tag: Spotify

  • Sia and Arctic Monkeys among the best artists to increase productivity

    Sia and Arctic Monkeys among the best artists to increase productivity

    OnBuy.com conducted a study that analysed Spotify playlists titled ”motivational” and ”concentration” to determine the all-time most productive songs.

    People on average who took part in the study found that overall, ”My Love” by Sia, ”Real Love” by Tom Odell, and ”I Wanna Be Yours” by Arctic Monkeys among the most productive songs to study to, with people completing 6 of the 10 tasks through the duration.

    Secret Garden” by Bruce Springsteen and ”Don’t Worry Be Happy” by Bobby McFerrin also among those that increase productivity and concentration with people also completing 6 of the 10 tasks.

    OnBuy’s study also found a general correlation with the beats per minute (BPM) of a song. The lower the BPM, the more productive people were.

    Least productive playlist

    Despite being a popular song, ”I’m So Excited” – The Pointer Sisters, was the worst song for productivity. People only completed 2/10 tasks whilst listening to this song.

    Also among the worst songs to be productive to was ”Roar” by Katy Perry and ”Dancing With Myself” by Billy Idol; with all participants also completing 2 out of the 10 tasks.

    The penultimate least productive songs were ”Fight Song” by Rachel Platten, ”Unstoppable” by Sia, and Bat Out Of Hell by Meat Loaf. Participants only completed three tasks whilst listening to these songs.

  • Spotify launches in Russia and 12 additional European Markets

    Spotify launches in Russia and 12 additional European Markets

    Spotify launched its service in 13 new markets across Europe including Russia, one of the world’s top 20 largest streaming markets. Spotify now reaches a current total of 92 markets worldwide.

    This 13 new markets include: Albania, Belarus, Bosnia & Herzegovina, Croatia, Kazakhstan, Kosovo, Moldova, Montenegro, North Macedonia, Russia, Serbia, Slovenia, Ukraine.

    According to the International Federation of the Phonographic Industry (IFPI), Russia is the 17th-biggest streaming market in the world and on pace to be the 10th-biggest streaming market by 2030.

    More than 87 percent of fans in Russia now access music through streaming, compared to 61 percent adoption globally, and 68 percent adoption in the U.S., according to IFPI.

    Spotify is offering both its Free and Premium services in each of its 13 new markets.